
Since its inception in 1899, Miele has stood by the principle immer besser, or “forever better”. This isn’t just a promise to be better than the competition, but also a vow to continually raise its own standards of excellence. This commitment to premium quality began in Herzebrock, Germany in 1899, when Carl Miele and Reinhard Zinkann founded a company for the manufacture of cream separators. Little did they know, their company would one day join the cream of the crop of European appliance manufacturers.
Two families have shaped the company for more than 125 years: the Miele and Zinkann families. In 1899, with four lathes and one drilling machine, the engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle becomes the business philosophy: "Immer besser". In many countries Miele is the most coveted brand in its branch of industry. In its German home market, Miele was even voted 'best brand ever' across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance and the environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style!



